Home To You
A brand by people for people. Young, innovative, attentive to new trends and with vast experience in the market, Home To You wanted an impactful space, identifying the new horizons and visionary and successful perspectives that it embraces on a daily basis. Designing an inviting and eye-catching shop window, along with optimizing the services offered in the space, was the challenge to attract new clients and keep pace with the real estate sector.
Window design and visual merchandising
In order to capture the attention of potential clients and real estate consultants who pass by on the street every day, Home To You's window display project required the creation of an impactful and different concept. The aim was to avoid visual noise and to highlight the success that clients could achieve, whether with a career in the real estate sector or with the dream of a new home, thus creating a strong connection with passers-by. It was therefore decided to design a red staircase, one of the brand's identity colors, and to arrange the properties in the same way, as if it were a path to achieving the desired goal.
The space also sought to highlight the brand's immigration and real estate support services, with Way To Portugal, with the aim of attracting new clients and meeting their needs, so a PVC map of Portugal was designed, with the colors also associated with the company, placing a compass in the center, related to the diversity of services throughout the country and the benefits of living in Portugal.
We also worked on the project consultancy side, with a meeting with the client to identify the most suitable decorative pieces for the space, design the necessary elements and also monitor the assembly of the entire project.
